Forbes Just Named San Francisco the Coolest City in America

Another week, another survey. This time San Francisco was named the “Coolest” city in the country by Forbes. In fact, Forbes said, “San Francisco may be an almost perfect embodiment of coolness today.”

How did they determine this? According to SFGate, they used the following criteria:

  • Quality and quantity of recreational options, including sporting events, parks and zoos.
  • Share of non-chain restaurants in each city.
  • Percentage of commuters who use “eco-friendly” means of transportation such as bikes, mass transit or hybrid/electric cars.
  • Number of coffee shops, coffee roasters and breweries (the logic is that most people want to start their day with good coffee and end it with good beer).
  • Number of bars and clubs.
  • Net migration from 2010 to 2016.
  • Share of the population aged 25 to 34.
  • Diversity levels determined by Sperling’s Diversity Index.
  • Small business employment growth between 2010 and 2015.

“San Francisco is crushing it,” says Bert Sperling, founder of Sperling’s Best Places, Forbes’ partner on this semi-annual list. “It is very tough to deny that looking at what the readers and users have said they are looking for seems to be San Francisco.”

Sounds good to us, and explains why we love it here so much — though as the report points out, we do pay a premium to live here!