The area around the Transbay Transit Center has recently been dubbed the East Cut, a name unveiled at a gathering at Solaire, a 32-story building at Fremont and Folsom streets. So says a recent SFGate.com report. The rebranding effort encompasses a growing section of the city; in the last decade, about 6,000 apartments and condos have been added to the neighborhood, with at least 2,000 more in the works.
Coming up with new names for sub-neighborhoods is a favorite San Francisco pastime. SFGate puts it perfectly:
“For a city of only 49 square miles, San Francisco is packed with a lot of neighborhoods. While Wikipedia puts the number at 40, locals would tell you there are at least a dozen more, from Lincoln Park to Balboa Terrace to Bayview Heights.”
Chronicle architecture critic John King East says developers explain East Cut is a reference to when Rincon Hill was bisected in 1869 to make Second Street a flat thoroughfare connecting downtown and the commercial waterfront. It may sound like a stretch, but who would have guessed the name Cow Hollow would catch on.