Yep, you read that right. BART has launched a new campaign named The BART Perks Program, where you will actually receive money for not riding BART at peak hours. The money you receive is certainly not going to make you millions, but it is an interesting campaign move to make the rush hour commute a little bit less hectic for BART riders.
It is a pilot program being run for 6 months hoping to entice commuters to avoid busy peak hours and leave for work slightly earlier or later. The program works by commuters gaining one point for each mile they travel on non-peak hours. For extra points, travel between the hours of 6:30am-7:30am and 8:30am-9:30am and you will be rewarded over six times the amount of points as regular off peak hours.
These points can be turned in for a small cash reward via PayPal or can be gambled on the game “Spin to Win” on BART’s website, where larger cash rewards or points can be won.
What do you think of this campaign? Do you think it will entice commuters to travel at non-peak hours? Let us know!